Roanoke, Virginia: health insurance
Roanoke is in Roanoke city. Here is what Roanoke residents should know about coverage.
Coverage in Roanoke
Roanoke has about 97,171 residents (U.S. Census Bureau 2023 estimate).
Plans for Roanoke residents are determined by Roanoke city, home to about 97,171 people (2023 estimate). Medicare Advantage plans and marketplace plans are offered by area, so use your ZIP code when you compare, and make sure a plan covers Roanoke city before you choose it.
- Turning 65 in Roanoke? Your Initial Enrollment Period runs seven months around your birthday. VICAP (Virginia Insurance Counseling and Assistance Program) offers free counseling at 1-800-552-3402.
- Buying your own plan? Shop through Virginia's Insurance Marketplace.
- Medicaid questions? Virginia Department of Medical Assistance Services (DMAS) handles applications.
Virginia note: Virginia's insurance regulator isn't a standalone department the way most states structure it -- the Bureau of Insurance is a division of the State Corporation Commission (SCC), the same body that also oversees Virginia's Insurance Marketplace.
Medicare plans leaving Roanoke city for 2027
Medicare plans are set by county, so this applies to residents of this city. 7 plans are listed in Roanoke city for 2026 but not for 2027, covering at least 1,677 people.
| Plan going away | Company | People enrolled (at least) |
|---|---|---|
| AARP Medicare Advantage from UHC VA-0011 (HMO-POS) H5253-111 | UnitedHealthcare | 931 |
| AARP Medicare Advantage from UHC VA-0012 (HMO-POS) H5253-112 | UnitedHealthcare | 520 |
| UHC Dual Complete VA-Y3 (HMO-POS D-SNP) H2445-005 | UnitedHealthcare | 109 |
| Anthem Full Dual Advantage 2 (HMO D-SNP) H4694-001 | Anthem (Elevance Health) | 79 |
| Aetna Medicare Signature (PPO) H5521-484 | Aetna (CVS Health) | 25 |
| AARP Medicare Advantage Access from UHC VA-20 (PPO) H2001-115 | UnitedHealthcare | 13 |
See all 7 plans leaving Roanoke city →
A plan can be listed because it was renumbered or replaced, not only because a company is leaving the county. When the same company keeps other plans there, members are usually moved to a replacement plan. Your plan should send you a notice, and Medicare’s Annual Enrollment Period (October 15 to December 7) is when you can compare and switch. “People enrolled” is the number enrolled in that plan today (CMS hides counts of 10 or fewer). Source: CMS Medicare Advantage and Part D landscape files for 2026 and 2027, and CMS enrollment data from September 2026.
Colleges and universities near Roanoke
Virginia public institutions include University of Virginia, Virginia Tech, Virginia Commonwealth University. Students and employees at these schools should check their school’s student health or benefits office, because campus plans and employer plans work differently from individual coverage. More about Virginia colleges.
Do Roanoke and Roanoke city have the same plans?
Plans are offered by service area, and Roanoke falls under Roanoke city. A plan that serves Roanoke city is generally the one that applies to you.
Do I have to enroll if I call?
No. A call is a conversation about your options.
Roanoke residents: call 855-367-1095
Call Lander LLC to go over your options. There is no cost to call or to speak with an agent, and you are never required to enroll in anything.
Call 855-367-1095 Open 8 AM-10 PM Eastern timeOther major Virginia cities
- Virginia Beach
- Chesapeake
- Richmond
- Arlington
- Norfolk
- Alexandria
- Newport News
- Hampton
- Suffolk
- Portsmouth
- Lynchburg
- Harrisonburg
Reviewed by Richard Lander, licensed insurance agent (NPN 21255551), Lander LLC. Last updated October 3, 2026. This page is educational and is not a quote, an offer of coverage, or legal or tax advice.